Vijay TV’s ‘Airtel Super Singer’, a talent hunt for singers, has followed the success path trod by previous formats adopted from STAR Group channels – KBC2 and The Great Indian Laughter Challenge. Continuing with its faith in the game show genre, the channel is all set to launch a ‘Reverse Quiz’, Grand Master, to be aired Monday to Thursday.
‘Super Singer’ made its debut around six weeks ago, and the channel shares available till date read 11.1 per cent, 7.8 per cent, 8.6 per cent, 18.4 per cent and 8.9 per cent for Chennai audiences (ABC 4+, TAM). In Tamil Nadu, the figures read 7.9 per cent, 9.2 per cent, 8.8 per cent, 13.4 per cent and 8.0 per cent (ABC 4+), for the weekend show.
Elaborating on the progress of ‘Super Singer’, Ravinath Menon, GM - Regional Channels, Vijay Television, said, “‘Super Singer’ is going to be mass hysteria soon. Currently, we are in the elimination episodes where the numbers are rapidly narrowing down to the lucky few who will appear in the studio episodes for the crown. I see tremendous potential and viewer interest in that phase all through the finals as there will be massive interactive opportunities and high decibel promotion across media. The show is shaping up extremely well and receiving national level enquiries on production design, ‘know-how’ and even branding opportunities on a possible Season-2.”
The channel had also launched a game show ‘Vasool Rani’ targeted at women as a 30-minute week day offering at 9:00 pm. Increasing its engagement with game shows, Vijay TV is launching another daily show, ‘Q3 Jeyyam Grand Master’.
The show is billed as an interactive reverse quiz show, in which the ‘Grand Master’ finds out, through 21 questions, the identity of a prominent personality thought of by the contestant. In a concept that seems close to the 20-Qs that ruled college fests once, the contestant can think of any prominent person from anywhere in the globe, alive or dead.
The show is scheduled to follow ‘Vasool Rani’ on weekdays, between 9:30 pm and 10:00 pm. With ‘Vasool Rani’, this makes for an hour (combined) of game shows each day.
What was the idea behind having a one hour time band for game shows during weekdays? Is there so much scope for the genre? Menon responded, “Why not? The idea is to expand the scope and the viewership at dinner time. An increasing number of mass viewers are drifting slowly from the daily soap regimen. ‘Vasool Rani’s sustained high ratings indicate that this base is ready for new age content and experimentation. ‘Grand Master’ and ‘Vasool Rani’ are essentially different.”
He added, “Our strategy is simple. Give Vasool it’s due, a surprise twist in the format and looks (secret now) and place it at 9 pm and do a lead out to the new kid on the block. The one hour game show band is a breath of fresh air, especially when we have nine-hour soap bands elsewhere.”
Grand Master G S Pradeep, who has been in the limelight as ‘reverse quiz’ master on television, and has been featured in the Limca Book of Records, will take stage for Vijay TV. Contestants winning thrice in a row will get to take home a prize of Rs 1 lakh. Not leaving anything to chance, the channel has lined up celebrities like Sandhya, Diya, Pandu, Ilavarasan, Mohan Vaidhya, Gayathri Raguram, Fathima Babu, and lyricist Na. Muthukumar to compete with G S Pradeep. The show launches on June 12, 2006, with actress Gayathri Jayaram as the anchor.