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Vijay TV garners 59 pc share in Tamil Nadu with ‘Jodi No. 1’

15-October-2007
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Vijay TV garners 59 pc share in Tamil Nadu with ‘Jodi No. 1’

Vijay TV has claimed to have hit a new high with its celebrity dance show ‘Garnier Fructis Jodi No. 1 – Season 2’. Last week’s rating on the ‘other language round’ episode delivered record audience shares for Vijay TV. ‘Jodi No. 1’ is an adaptation of STAR One’s ‘Nach Baliye’.

According to the communication received from Vijay TV, the episode scored a whopping 27 TVR in Chennai among the female audience, clocking channel shares of 66.3 per cent, leaving competition Sun TV (10 per cent); Kalaignar TV (3.7 per cent), and Jaya TV (3 per cent) far behind in this time slot (Source: TAM; Week 40; Saturday 8-9.30 pm; ABC 15+F; Chennai). This is the highest recorded TVR for the channel ever, its previous high was with Hollywood blockbuster ‘Titanic’ in Tamil, which scored 19.8 TVR in 2004 (Source: TAM; Sunday February 29; 11.29 am to 4.05 pm; Chennai; ABC 4+).

In Tamil Nadu, the show scored 20.8 TVR with a share of 59 per cent as other channels such as Sun TV (17.9 per cent), Kalaignar (4.9 per cent) and Jaya (2.7 per cent) trailed behind (Source: TAM; Week 40; Saturday 8-9.30 pm; ABC 15+F; Tamil Nadu). In the minute by minute ratings that were registered, the show touched a TVR of 36.9 (Source: TAM; Trends by minutes; Saturday; Chennai; ABC 15+F; 8-9.30 pm).

The show featuring eight television couples and three celebrity judges has been riding high, garnering an average share in excess of 35 per cent since its launch (Source: TAM; Week 31-40; Saturday 8-9.30 pm; ABC 15+F; Chennai). With the show reaching its final stages, the couples are sure to keep the audiences entertained with their performances.

Sriram K, Head, Vijay TV, said, “We are extremely thrilled with the performance of ‘Jodi No.1 – Season 2’, the show has become a greater phenomenon than its predecessor. The ratings have reassured us that content is king, and we at Vijay will strive to deliver the best original content for our audiences.” The success of format shows on Vijay TV has resulted in others in the space following suit. Currently, at least two channels in Tamil Nadu have cloned the ‘Jodi No.1’ format.

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