Innovation has been the core success mantra of Star Vijay TV in the cluttered Tamil television space. After successful programmes like ‘Kadhaiyalla Nijam’, ‘Super Singer’, ‘Jodi No. 1’, Vijay TV is once again on an experimenting mode with ‘Ipadikku Rose’ (Yours, Rose), said to be the first talk show in Indian television hosted by a transgender called ‘Rose’. ‘Ipadikku Rose’ will go on air from February 28 on Thursdays in the 10-11 pm slot. The show has created lot of inquisitiveness and interest among the viewers since Vijay TV made an announcement in this regard in November 2007.
Rose is a transgender with a master’s degree from the US. Billed as no-nonsense and bold talk show, this interactive programme would invite participants to discuss about the issues concerning the society. “The show is one of its kind in the talk show genre that will stir emotions, awaken consciences and set the audience thinking,” claimed K Sriram, Head, Vijay TV.
Rose is bound to draw comparisons with Pakistani talk show host Begum Nawazish Ali, who, too, has garnered a lot of interest for her flirtatious behaviour. However, Rose is out to do an Oprah Winfrey, tackling issues like ‘domestic violence in foreign countries’, ‘sexual harassment in colleges’, ‘the life of models’, ‘the rise in number of divorces among celebrities’, etc., in the one-hour show. A panel of experts would also be present and express their views about the topics discussed in the show. Rose would don the role of a moderator and was sure to strike an emotional chord with the audience, said a Vijay TV spokesperson.
“‘Ipadikku Rose’ is a show that would discuss, analyse and provide a possible solution to people who are victims of social evils prevalent in our society. The show is sure to sensitise people to topics that are considered taboo in the society,” added Sriram.
The channel is leaving no stone unturned to make the show a success and live up to the hype.