‘Airtel Super Singer Junior’ and ‘Hutch Kalaka Povathu Yaar Part III’, which recently concluded on Vijay TV, have delivered high ratings for the channel even as winners of both the shows walked away with a prize money of Rs 5 lakh each.
‘Airtel Super Singer Junior’ averaged a channel share of 18.2 per cent (source: TAM; Chennai, ABC15+F, Feb-July, 2007) in its time band of 8 pm from Friday to Saturday, as against the shares of Jaya TV (3.6 per cent) and Raj TV (3 per cent) in the same slot. Usha Uthup and Chitra were the judges for ‘Airtel Super Singer Junior’; and in the grand finale, the veteran Dr Balamuralikrishna announced the winner who was voted by the viewers. The grand finale alone garnered channel share of 36.9 per cent in Chennai (source: TAM; Chennai, ABC4+, Week 27).
On the other hand, the final of ‘Hutch Kalaka Povathu Yaar Part III’ recorded a 28.4 per cent channel share in Chennai (source: TAM; Chennai, ABC4+, Week 27). Buoyant by the overwhelming response for the show, Vijay TV is gearing up to launch the next part ‘Hutch Kalaka Povathu Champions III’ on August 3. Seated on the judge’s table are popular comedian S Vee Sekar, and the charming Uma Riyaz Khan. The best performers from the third season will be back to entertain audiences in this edition. The show will continue to air on Fridays at 10 pm.
Ravinath Menon, General Manager, Vijay TV, said, “The shows ‘Jodi No. 1’, ‘Airtel Super Singer Junior’ and ‘Hutch Kalaka Povathu Yaar Part III’ were instrumental in spearheading Vijay TV’s surge ahead in this market and have helped us create a space for ourselves. With the second edition of ‘Jodi No. 1’, we are sure to consolidate that position, and we are as excited as the market.”