Vijay Koshy, former vice-president of BIG RTL, has joined ONE Network Entertainment Pvt Ltd as Chief Business Officer. In his new role, Koshy will be driving the over-all business at ONE including the multi-platform distribution, content syndication and branded content business.
Koshy began his career with Interact Vision in 1991 and went on to work with companies like Enterprise Advertising, Trikaya Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcast industry. Post his association with Star TV in 2000, he has worked with leading broadcasters like ESPN Star Sports and Sony Entertainment over the next nine years and was a part of some of the milestones including the first reality show on TV, Coke [v] Popstars, Close Up HarshakiKhoj on ESPN, Thumbs Up Action Awards on AXN amongst others before moving into the retail space around four years ago. Vijay was the National Sales head with Future Group’s media venture before joining BIG RBNL as vice president.
Suresh Menon Co-Founder of ONE said “Vijay has a stellar track record and a wealth of media experience across media from agencies to TV to Retail. Then Vijay came to another world when he joined ONE. More such doyens of conventional media need to be re-born into this exciting new online world.We are very excited to have him on board”.
Koshy on his appointment said,“This truly has been a 'born again' experience. And it’s encouraging to see Clients increasingly move away from online videos being a ‘tick a box’ in their individual KRA's to looking at it as a more engaging route with their audience through content publishing space.”