Top Story


Home >> Media - TV >> Article

Viewer’s verdict on exit poll shows on TV

Font Size   16
Viewer’s verdict on exit poll shows on TV

Using its proprietary RTVA methodology, CyberMedia Research conducted a survey amongst 1,176 households in New Delhi and Mumbai between 2000 and 2100 hours on May 10, 2004. The survey threw up interesting findings on channel share of news audience, gender split of the audience, stated preference of the audience and the like. brings to you this exclusive report. Details.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO