The Broadcast Audience Research Council (BARC) is in hectic preparations to meet its October 2014 launch date deadline. However, in an exclusive interview with exchange4media, Partho Dasgupta, Chief Executive Officer, BARC India indicated a possible delay of a couple of months in commencement of BARC operations.
As has been reported earlier, BARC has been wholeheartedly welcomed by the TV broadcast industry in light of the dispute between TAM Media and some broadcasters over the rating figures.
Following Dasgupta’s comment about a possible delay in BARC’s commencement, exchange4media spoke to Raj Nayak, CEO, Colors to get his take.
Nayak said, “BARC is working very hard to put the system in place. In any project, delays will happen and teething problems will happen. It’s not an easy task. I hope that they try and arrive at some deadline and they’re able to deliver within that particular timeline.” Nayak also added BARC may perhaps commence in January and that they’ve lived with TAM for so many years and are willing to wait another six months.
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