Phase I and II of the digitisation process went off well and broadcasters are expecting Phase III to begin shortly. As the 10+2 ad cap is mandatory, the broadcasting fraternity is now looking at DAS as the last hope to bring in subscription revenue.
Talking to exchange4media, Supriya Sahu, Joint Secretary, Ministry of Information and Broadcasting (MIB) said, “We have been able to cover Phase I and II successfully.”
Regarding DAS Phase III and IV, she said, “The estimate that the Ministry has made is that for Phase III and Phase IV, the combined number of set top boxes that we would be requiring would be around 11 crore.”
In August 2013, the Telecom Regulatory Authority of India (TRAI) gave recommendations for hiking FDI limits in various media segments to bring about a level of uniformity between the telecom and media sectors. Those suggestions are still pending government approval despite assurances from the MIB.
When asked about the current situation on FDI, Sahu said, “The Ministry has constituted an Inter-Ministerial Committee and the recommendations of TRAI are under the consideration of that Committee.”
To know more, watch the video here…