Top Story


Home >> Media - TV >> Article

Video: Supriya Sahu on digitisation Phase III & IV and FDI

Font Size   16
Video: Supriya Sahu on digitisation Phase III & IV and FDI

Phase I and II of the digitisation process went off well and broadcasters are expecting Phase III to begin shortly. As the 10+2 ad cap is mandatory, the broadcasting fraternity is now looking at DAS as the last hope to bring in subscription revenue.

Talking to exchange4media, Supriya Sahu, Joint Secretary, Ministry of Information and Broadcasting (MIB) said, “We have been able to cover Phase I and II successfully.”

Regarding DAS Phase III and IV, she said, “The estimate that the Ministry has made is that for Phase III and Phase IV, the combined number of set top boxes that we would be requiring would be around 11 crore.”

In August 2013, the Telecom Regulatory Authority of India (TRAI) gave recommendations for hiking FDI limits in various media segments to bring about a level of uniformity between the telecom and media sectors. Those suggestions are still pending government approval despite assurances from the MIB.

When asked about the current situation on FDI, Sahu said, “The Ministry has constituted an Inter-Ministerial Committee and the recommendations of TRAI are under the consideration of that Committee.”

To know more, watch the video here…

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...