Top Story


Home >> Media - TV >> Article

Video: I&B Minister Manish Tewari concerned over BARC's slow process

Font Size   16
Video: I&B Minister Manish Tewari concerned over BARC's slow process

The broadcasting industry is eagerly waiting for BARC (Broadcast Audience Research Council) to come into play and rectify the disturbed television rating system.

BARC has been working on building a robust measurement system since the last five months. It has indicated that work is in progress and the new system should be ready to use for the industry by March 2014.

In an exclusive video interview with exchange4media, Information and Broadcasting Minister Manish Tewari spoke about the current status of BARC. “Work in on but it is extremely slow. I feel that the industry is not putting it on the front burner because of the capital investment involved or maybe there could be various conflicts of interest, which has slowed the process,” he said.

Watch the video to know more


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.