Top Story

e4m_logo.png

Home >> Media - TV >> Article

Video: Discovery's Rahul Johri not too worried about digitisation delay

01-September-2014
Font Size   16
Share
Video: Discovery's Rahul Johri not too worried about digitisation delay

Rahul Johri, Executive Vice President and General Manager, South Asia, and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia Pacific, is not too perturbed over the postponement of the digitisation deadline, suggesting broadcasters just have to be “patient.” “It's an irreversible process,” he said, though he admitted the delay is a little “disappointing."

Speaking about the “DNA” of the channel, Johri also pointed out how the 'Global' channel's Indian content has been creating an impact with its audiences. He listed India-specific programming such as on the Rashtrapati Bhavan and the Line of Control, as part of the channel's initiative to connect with its Indian audiences.

He also underscored the leading broadcaster's expansion drive, and announced that the company will launch more than 100 high quality, multi-genre series catering to children, youth, women, men and families.

To know more, watch the video:

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016