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Videocon Group forays into DTH space with Videocon d2h

Videocon Group forays into DTH space with Videocon d2h

Author | exchange4media Mumbai Bureau | Tuesday, Dec 22,2009 8:05 AM

Videocon Group forays into DTH space with Videocon d2h

Videocon Group has launched d2h, it direct-to-home (DTH) service, in India. The service has launched pan-India in a phase wise manner.Videocon d2h currently offers two packs to its viewers and services such as Satellite LCD, Satellite TV, Satellite DVD and set-top box (STB). The company also plans to offer customer service that can be reached easily.

Videocon d2h has partnered with Irdeto for a modular scalable Conditional Access System (CAS), and they have partnered with Tech Mahindra in the IT space and IBM for technology infrastructure.

In an official statement, Anil Khera, CEO, Bharat Business Channel (BBCL), acknowledged the fact that they were the latest player in the category and said, “We are the latest entrant in the DTH category in India, but surely not the same as others. Our exclusive line of Satellite range of products is sure to catch the eye of today’s consumer, who is looking for technological innovations.”

The service is available in more than 600 towns and 4,500 dealer counters across Maharashtra.

Khera added, “DTH has revolutionised the TV viewing experience in India and we at Videocon d2h are just making sure that the experience is enhanced and more convenient by integrating both the technologies in one.”

To provide better customer service, the company has set up call centres in Pune, Dehradun and Bangalore, all of which can be reached via toll free contact numbers. Videocon d2h is available in two packages – the first one with 170 channels is priced at Rs 275 per month (Diamond Pack), while the second one with 130 channels is priced at Rs 150 per month (Gold Pack).

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