Top Story

e4m_logo.png

Home >> Media - TV >> Article

Videocon d2h first to preview the 4K Ultra HD DTH in India

04-July-2014
Font Size   16
Share
Videocon d2h first to preview the 4K Ultra HD DTH in India

Videocon d2h, Asia’s most promising DTH brand and India’s fastest growing DTH service is all set to revolutionize the television viewing experience with the preview of 4K Ultra HD DTH services in India. The company newly rechristened as Videocon d2h limited will be the first Indian DTH company to provide these services.

Technological innovation has been the brand’s constant endeavour and with 4K Ultra HD, will be yet another futuristic technology, which Videocon d2h will launch. The 4K Ultra HD DTH services will be available commercially very soon. The live preview of the 4K technology by Videocon d2h is the first step towards ushering a new era of DTH industry in India.

4K Ultra HD resolution comprises of 3840 pixels × 2160p lines (8.3 megapixels, aspect ratio 16:9). UHD has twice the horizontal and vertical resolution & four times as many pixels overall as compared to the 1080p HDTV format. This technology enables image clarity with fine detail, greater texture and an almost photographic emulsion of smoothness. A 4K display reveals much more details, with results that can be astonishing. This provides a more immersive experience, bringing to life spacious wildlife panoramas as well as offering the most detailed action of a sports game. This 4K Ultra HD DTH service will act as a mandatory interface to receive the Ultra HD signals for your Ultra HD TVs. 

This new innovation is in continuation with the many innovations that Videocon d2h has brought in DTH industry like the first to bring 1000 GB High Definition Digital Video recorder, Radio Frequency Remote for DTH, Radio Frequency Remote with Earphones & Active 3D channel

Saurabh Dhoot, Director Videocon said, “Videocon d2h Limited as a leading DTH service provider, is committed to bring global technology into the Indian TV homes through our innovations. 4K Ultra HD is the latest innovation in viewing technology. We have successfully previewed the service today and demonstrated our capabilities.”

Anil Khera, CEO Videocon d2h said, “After many firsts in the DTH sector by Videocon d2h, once again we have taken the lead with 4K Ultra HD DTH services. 4K DTH services previewed today will revolutionize viewing in this country. It will provide images with so much clarity, finer detailing & nuances that the differences will be unbelievable. We are hopeful that we will be able to enhance the overall viewing experience through our product portfolios and service offerings.”

In addition, Videocon d2h offers 500 Channels and Services, 27 Asli “HD” channels & services, 239 regional channels & services, 130 South Channels & Services on its DTH platform. Videocon d2h has recently done a campaign on Indian values to highlight its feature of unlimited recording; with this one can attend to others, without missing the action on TV. 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.