Vice Media is set to enter India later this year in a JV with the Times Group. The announcement was made by both companies at the ongoing Cannes Lions Festival in France.
Through the alliance, Vice will open a new bureau and production hub in Mumbai to create original content to be distributed across television, mobile, digital and linear platforms in the region. Also part of the venture will be bringing Virtue---Vice’s in-house branded content division that creates content for marketers to India. Viceland, a paid TV channel that Vice launched in the US earlier this year, will also be brought to the country with a mix of local and international programming.
Vice’s entry to India is part of an announced global expansion that will see the new age media company spread its roots across Asia, Africa, the Middle-East, Australia and New Zealand via JVs or broadcasting arrangements.