Top Story

e4m_logo.png

Home >> Media - TV >> Article

Viacom18, Turner India strike strategic tie-up for VOOT

24-June-2016
Font Size   16
Share
Viacom18, Turner India strike strategic tie-up for VOOT

In a significant move for the Indian video on demand industry, Viacom18 and Turner India have announced a strategic tie-up that will see Turner’s popular kids shows play on Viacom18’s VOOT. This deal will see VOOT add to its already existing powerhouse list of close to 100 characters that cut through broadcast affiliations. Get ready to live the experiences of The Powerpuff Girls, Ben10, Roll No. 21 and Chhota Bheem alongside Dora, Spongebob, MotuPatlu, Shiva and Pokemon – all within a single destination.

Commenting on the tie-up, Siddharth Jain, Senior Vice President and Managing Director, South Asia, for Turner India, said, “We at Turner are dedicated in engaging consumers and collaborators in new ways to develop immersive worlds that enable our fans to experience our brands, franchises and content wherever, whenever and however they like. The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own NewGenerations2016 research that 71% of today’s plurals are mobile phone users and 30% of them are on surfing the internet.

Sudhanshu Vats, Group CEO, Viacom18 said, “Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within VOOT, called VOOT Kids we had started our journey to create the largest online destination for kids’ content in India. This vision saw us aggregate content from both within our network brand Nick and outside, to launch with over 7000 videos of kids content. This strategic partnership with Turner India will further bolster our content repository for VOOT Kids. Additionally, this also brings two powerhouses of kids content on a singular platform to bring forth the best viewing experience for our loyal little viewers.”

Gaurav Gandhi, COO, Viacom18 Digital Ventures further explained, “With close to one-fifth of all viewing on VOOT coming in for VOOT Kids already, we clearly have managed to catch the attention of one of the most discerning audiences and the true digital natives. With this multi-year strategic tie-up with Turner India, we are adding to the depth and variety of content for this audience.”

This first ever industry strategic tie-up will see VOOT hosting Turner India’s popular kids’ shows like The Powerpuff Girls, Ben10, Dexter’s Laboratory, Roll No. 21, Samurai Jack, Johnny Bravo and M.A.D. In addition to the Turner content, VOOT has its in house franchises like Dora, Motu Patlu and Spongebob, and all the biggest Nick shows as well as over 7000 new videos on the appand website. VOOT already hosts Chhota Bheem and Mighty Raju that run on Turner India’s broadcast channels Cartoon Network and POGO, and Pokemon that airs on Disney’s broadcast network. With kids, who are truly screen agnostic, and are spending considerable amount of time on mobile devices, kids’ content seems to be the next frontier in digital entertainment.

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017