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Viacom18 re-prioritises channel launches

Viacom18 re-prioritises channel launches

Author | Noor Fathima Warsia | Friday, Oct 07,2011 11:40 AM

Viacom18 re-prioritises channel launches

Comedy Central and a channel for young audiences to be launched within next three months, and the Hindi movie channel has been deferred.

Confirming the development, Haresh Chawla, Group CEO - Viacom18, said, “Given the changing dynamics of the television business in this market, we have decided to strategically re-prioritise our growth plans and are now planning to launch Comedy Central and a channel for young audiences within the next three months, while deferring the launch of our Hindi movie channel. We’re a young organisation and therefore have the agility to tweak our plans as may be required. Given the direction of growth across our businesses, we intend to launch our Hindi movie channel sometime next year, with a model that will cut the lead time to leadership significantly, like we've been able to achieve in our other businesses.”

Chawla further added, “We’ve also decided to focus more attention to regional language entertainment and Ravish Kumar will be leading our efforts to explore and launch that part of the business in the coming year.”


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