Top Story


Home >> Media - TV >> Article

Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings

Font Size   16
Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings

Viacom18’s Colors channel overtook Star Plus’ leadership position by topping the BARC chart in the urban market garnering 463 million impressions for week 52 (December 24-30). It was followed by Star Plus and Sony Entertainment. Rishtey meanwhile continued to rule the rural market.

Overall as well, Colors took over the first spot by fetching 668 million impressions followed by Star Plus (627 million impressions) and Rishtey (455 million impressions) in the second and third position respectively.

Urban Market

Colors displaced Star Plus to top the urban market with 463 million impressions as against its 432 million impressions in the previous week.

Star Plus slipped to the second spot with 439 million impressions, as against 445 million impressions in week 51 (December 17-23).

Sony Entertainment Television held on to its third spot with 297 million impressions as against 324 million impressions, in week 51.

Sony Sab was elevated to fourth spot with improved 272 million impressions compared to previous week’s 263 million impressions.

Zee TV slipped to fifth spot managing 255 million impressions, as against week 51’s 277 million impressions.

Rural ratings

Rishtey led the rural market again with 338 million impressions.

Sony Pal maintained its second spot with 306 million impressions, compared to previous week’s 300 million impressions.

Zee Anmol held on to its third spot fetching 280 million impressions as against the 283 million impressions that it fetched in week 51.

Star Utsav continued to be on the fourth spot with 259 million impressions while Colors moved up to fifth spot with 205 million impressions.

Tags Viacom18

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video