Top Story


Home >> Media - TV >> Article

Viacom18 in strategic partnership with Peanuts Worldwide in India

Font Size   16
Viacom18 in strategic partnership with Peanuts Worldwide in India

Viacom18 has entered into a partnership with Peanuts Worldwide to represent the rights to Charles Schulz’s popular Peanuts characters in India as master licensee. The deal marks Viacom18’s foray into representing brands outside the Viacom portfolio. Viacom18 plans to roll out products by early next year.

Nick Jr., the kids’ channel from Viacom18, will also air the Peanuts series on television in the territory in the coming months.

Commenting on the partnership, Saugato Bhowmik, Senior Vice President – Consumer Products, Viacom 18 Media said, “We are delighted to have acquired representation rights to some of the most widely popular entertainment brands across the world. The partnership with the iconic ‘Peanuts’ brand adds another milestone to our portfolio of products that we will take beyond television. We’re confident that the brand’s worldwide popularity will be replicated in India.”

Leigh Anne Brodsky, Managing Director, Peanuts Worldwide and Iconix Entertainment added here, “Peanuts has immense fan following across the globe. We are thrilled to enter the Indian market with new media and content on the horizon and with a promising partner like Viacom18 that boasts of the best entertainment channel across genres and an expansive range of consumer products.”

Peanuts has been one of the most popular entertainment brands for over six decades, and the classic property is now set to launch in India in multiple categories that include toys, apparel and accessories inspired by Snoopy, Charlie Brown and the gang.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.