Top Story

e4m_logo.png

Home >> Media - TV >> Article

Viacom18 expands its regional footprint, announces foray into the Tamil market

05-May-2017
Font Size   16
Share
Viacom18 expands its regional footprint, announces foray into the Tamil market

Viacom18, today announced the upcoming launch of its 7th Regional General Entertainment brand – COLORS Tamil. Viacom18 successfully operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets. The network has been bullish on the future prospect of regional entertainment and had launched a second GEC – COLORS Super – in the Kannada market, in July, 2016.

Commenting on the impending launch of COLORS Tamil, Sudhanshu Vats, Group CEO, Viacom18, said, “Driving Regional aggressively is one of our foremost strategic thrusts. Given that almost 60% of our country speaks in regional languages and this market is under-indexed on television, it is imperative that this segment will continue to grow rapidly in the years ahead. While Colors Super was aimed at deepening our presence in the Kannada genre where Colors Kannada is an undisputed leader, the launch of Colors Tamil is a step towards widening our reach in regional markets by entering the largest regional market in the country. The Tamil content market is highly competitive and well-primed for disruption, making this the opportune time for our entry. We look forward to delighting the Tamil content aficionado with the latest offering from the house of Viacom18.”

Viacom18 owns some of the country’s biggest reality and fiction shows. Original innovative content has been developed for each region under the brand COLORS. The company is also renowned for creating marquee on-ground properties, that is televised on the respective channels, both at national and regional levels.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking