Top Story

e4m_logo.png

Home >> Media - TV >> Article

Viacom18 completes merger of Prism TV Private Limited

03-September-2016
Font Size   16
Share
Viacom18 completes merger of Prism TV Private Limited

Viacom18, today, announced the merger  of Prism TV Private Limited with Viacom18, thereby integrating 5 regional channels – “COLORS Kannada”, “COLORS Marathi”, “COLORS Bangla”, “COLORS Odiya” and “COLORS Gujarati” within its fold.

Commenting on the merger, Sudhanshu Vats, Group CEO, Viacom18, said, “The regional entertainment broadcast pie commands ~30% viewership in the Indian broadcast space and as consumer preferences are moving towards segmented regional content, this share is only going to grow. This merger allows us to create a single brand that can leverage the individual strengths of the regional channels and harness synergies in terms of content strategy and business processes, helping us amplify long term value for Viacom18. I am particularly pleased that this process has been completed at an opportune time when we are gearing up to celebrate our 10th anniversary, in 2017, with a bigger and unified Team Viacom18.”

With this merger, not only the regional brands but also the Prism TV workforce will become part of Viacom18 and be assimilated seamlessly into its cultural ethos.

Viacom18 had recently launched COLORS Super, its second Kannada GEC, further strengthening its share in the Kannada market which it already dominates with COLORS Kannada. With this merger, the network seems poised to significantly dial up its regional play at a time when the regional GEC genre is fast emerging as the next ‘big thing’ in the Indian broadcast sector.

Tags Viacom

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company