Viacom18 Media Pvt Ltd has announced the appointment of Ravish Kumar as General Manager and Head of its to-be-launched Hindi movie channel. Kumar takes charge from August 3, 2011 and will be reporting into Raj Nayak, CEO, Colors.
He moves from Star TV, where as Executive Vice President & General Manager for Regional Channels he was responsible for managing Star Jalsha and Star Pravah - the leading GECs in Bengal and Maharashtra, respectively.
Announcing his appointment, Haresh Chawla, Group CEO, Viacom18, commented, “The launch of the Hindi movie channel is one of the most significant steps in Viacom18’s expansion blueprint. Given Ravish’s experience, we’re confident of him in propelling the channel towards leadership within the next 18-24 months.” He further said, “All Viacom18 brands operate amongst the top-2 slots in their respective categories and our plans for the Hindi movie channel are no different. We plan to launch our Hindi movie channel sometime in the last quarter of this calendar year.”
Speaking on his new role, Kumar said, “I am delighted to join the team at Viacom18. It has already proved in the Hindi GEC space that even a late entrant into an established market can become a market leader by leveraging superior consumer insight to create differentiated, disruptive and innovative content. I look forward to extending that experience to Hindi Movie space, where channels today have become a commodity and therefore represent an exciting opportunity to create relevant and meaningful differentiation.”
Kumar brings with him over 17 years of experience in sales, brand marketing and general management in some of the leading Fortune 500 companies across India, the US and the UK.