Viacom18 has announced the appointment of Rahul Chakravarti as the Business Head of COLORS Bangla and COLORS Odia. A veteran with over two decades of experience across FMCG, management consultancy, and advertising, Chakravarti has worked across multiple consumer-focused categories in his career.
Commenting on the appointment, Ravish Kumar, Senior Executive Vice President - Colors Kannada, Super, Bangla and Odia, Viacom18, said, “Rahul has extensive experience of working in consumer packaged goods and consulting with a proven track record of managing businesses, building brands, leveraging consumer insights, and solving business problems. His ability to marry strategy with execution and his understanding of consumer-focused businesses will help us in increasing our footprint both across our viewers and our advertisers. I welcome him into the Viacom18 family and look forward to working with him.”
Expressing his excitement in taking on the new role, Chakravarti said, “The media industry is unique since its business is modelled primarily on a B2B structure but all constituents cater to the end consumer who votes with his remote. Both COLORS Bangla and COLORS Odia are established brand names and I look forward to working with the talented channel teams to propel these regional channels to greater heights.”
Chakravarti has taken over as the Business Head of the two channels with effect from this week. He will be responsible for driving ratings, developing innovative content and increasing the reach and share of voice of the channels in the markets.