Top Story

e4m_logo.png

Home >> Media - TV >> Article

Viacom18 announces launch of English GEC Colors Infinity

01-July-2015
Font Size   16
Viacom18 announces launch of English GEC Colors Infinity

Viacom18 have announced two new English General Entertainment channels – ‘Colors Infinity’ and ‘Colors Infinity HD’.

The brand new channels will be co-curated by the multi-faceted celebrity duo – Karan Johar and Alia Bhatt – passionate viewers of international content. As creators and consumers of gripping content themselves, their biggest contribution to the channel would be to design a disruptive and addictive show line-up to bring a great blend of insight and finesse to Colors Infinity. The channels will be available across DTH & Digital cable platforms.

On the latest offering from the Viacom 18 stable, Sudhanshu Vats, Group CEO, Viacom18, said, “Today, we are the world’s second largest English speaking population and live in an environment where English is seen as a ladder to personal progress. The market is widening its appeal across viewers who think and speak in English, but haven’t been invited to consume international entertainment yet. Colors Infinity aims to speak to this larger audience which goes beyond the metros and has never been addressed by the category. English is an extremely important space for us and with this move, we will further strengthen our share in the category.”

In terms of acquisition for the Indian market, the network has entered into major multi-year deals with Warner Bros. International Television Distribution, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others.

The channel boasts of  content, both scripted and unscripted, that will span genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers. Additionally, there is a special focus on Reality television with shows across Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel will also play home to some of the global Live Events & Award shows, as also premium biopics, mini-series & documentaries.

Talking about Colors Infinity, Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said, “Globally, television series have become a force to reckon with, be it in terms of scale of production, Hollywood actors being cast, quality of story-telling, writing and in many other ways. This is the ‘golden age’ of television. Colors Infinity, with its sheer breadth of offering and carefully selected content from across global markets, will be the definitive platform for the best in English language entertainment across genres. Freshness will be at the core of what we do, be it the content we air, scheduling strategy or marketing. Our objective is to grow the category by broadening the appeal and reaching to a wider base.”

On having Karan Johar and Alia Bhatt on board as co-curators, he further added “Karan and Alia have been an integral part of our decision making process. Their perfect blend of insight and finesse has helped shape our content selection and brand. We're delighted to welcome them to the Colors Infinity family and to work closely with them.”

The channel is slated to release information regarding its mega show line-up and programming schedule along with the marketing strategy, in the days to come.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign