Top Story

e4m_logo.png

Home >> Media - TV >> Article

Viacom18 and Akanksha Foundation launch 'Job Switch' initiative on Teachers Day

07-September-2016
Font Size   16
Share
Viacom18 and Akanksha Foundation launch 'Job Switch' initiative on Teachers Day

This Teacher’s Day, Viacom18 partnered with The Akanksha Foundation to pay tribute to teachers in a special way through a unique “Job Switch” initiative. This initiative aims to encourage young people to come and teach in classrooms and Viacom18 partnered with Akanksha Foundation to spread this message.

 To commemorate Teacher’s Day, Sudhanshu Vats, Group CEO, Viacom18 and Raj Nayak, CEO, Hindi Mass Entertainment, Viacom18 invested some time from their busy schedules to teach students at the Foundation’s schools for an hour. While they were away from work teaching kids, students from the Foundation’s schools stepped into their shoes back at their office. Ninth grader, Wasim from the Chinchpoli Municipal School became the Group CEO, Viacom18 for a few hours while seventh grader Tanisha from the D.N. Nagar Municipal School was the CEO of Colors.

 Both the kids spent time with Vats and Nayak’s teams back at the Viacom18 Head Office. Post running through strategy presentations while sipping on a chocolate milkshake, Wasim walked around the office meeting different teams who work with Vats. Tanisha reviewed the new Jhalak Dikh La Ja Game and shared some serious feedback with the Digital Team of Colors. She also walked around the floor where the Colors team is seated and got to know her team for the day better.

 This job switch was filmed by Ogilvy who created two short films on this initiative which were released on Teachers Day on social media. The films helped spread the message that no matter how busy one’s schedule is, it is always possible to set aside one hour to teach and to enrich the lives of these young minds.

 You can watch the video’s here:

https://www.facebook.com/viacom18digital/videos/1084199308302084/

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by