Media major Viacom, which has already introduced MTV and Nickelodeon to Indian audiences, is planning to launch its third popular channel VH1 in India in 2003.The company is working out a business plan. Apart from funds required for the venture, Viacom will also examine the need to recreate the channel’s content and package it for Asia including India.
According to sources, VH1 will remain an international music channel. While MTV will be local and contemporary, VH1 will be a global channel, catering to a slightly older demographic. Though there will be no local content on VH1, the playlist will be tailored for Asian and Indian audiences.
VH1 will be a pay channel. On MTV plans to go pay, a final decision will be taken by the year-end.