Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vh1 now in TheOne Alliance bouquet of channels

01-September-2007
Font Size   16
Share
Vh1 now in TheOne Alliance bouquet of channels

SET India’s bouquet of channels distributed by TheOne Alliance, a joint venture of SET India and Discovery Communications India, has recently added Vh1 to its bouquet of channels. Vh1 is India’s only international music and lifestyle channel, providing music buffs with a staple diet of international music, music icons and celebrity lifestyles.

The other channels as part of TheOne Alliance include Sony Entertainment Television, MAX, SAB, PIX, AXN, Animax, Discovery, Discovery Travel & Living, MTV, Animal Planet, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.

Talking of the transition, Sanjeev Hiremath, Senior Vice President-Network Development, South Asia, MTV Networks, said, “Over the last two years, Vh1 was available on the Zee-Turner platform, and has a viewership across 20 million households in India. Vh1 is now migrating to the One Alliance platform from September 1 this year. As India’s only international music and lifestyle channel, Vh1 is sure to augment One Alliance’s offering to its consumers.”

Kunal Dasgupta, CEO, SET India, and Chairman, SET Discovery, said that the deal provided a mutual benefit to both Vh1 and TheOne Alliance.

SET Discovery Pvt Ltd is a joint venture between SET India and Discovery Communications India. The company was set up in April 2002, and today, it distributes 15 leading channels under the brand name of TheOne Alliance to over 61 million homes across India.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education