Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vh1 now in TheOne Alliance bouquet of channels

01-September-2007
Font Size   16
Vh1 now in TheOne Alliance bouquet of channels

SET India’s bouquet of channels distributed by TheOne Alliance, a joint venture of SET India and Discovery Communications India, has recently added Vh1 to its bouquet of channels. Vh1 is India’s only international music and lifestyle channel, providing music buffs with a staple diet of international music, music icons and celebrity lifestyles.

The other channels as part of TheOne Alliance include Sony Entertainment Television, MAX, SAB, PIX, AXN, Animax, Discovery, Discovery Travel & Living, MTV, Animal Planet, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.

Talking of the transition, Sanjeev Hiremath, Senior Vice President-Network Development, South Asia, MTV Networks, said, “Over the last two years, Vh1 was available on the Zee-Turner platform, and has a viewership across 20 million households in India. Vh1 is now migrating to the One Alliance platform from September 1 this year. As India’s only international music and lifestyle channel, Vh1 is sure to augment One Alliance’s offering to its consumers.”

Kunal Dasgupta, CEO, SET India, and Chairman, SET Discovery, said that the deal provided a mutual benefit to both Vh1 and TheOne Alliance.

SET Discovery Pvt Ltd is a joint venture between SET India and Discovery Communications India. The company was set up in April 2002, and today, it distributes 15 leading channels under the brand name of TheOne Alliance to over 61 million homes across India.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India