Vh1, an international music and lifestyle channel, will air the marathon 12-hour Live 8 concert, featuring a plethora of top artists of all time, live and exclusive for the millions of music buffs in India. Live 8 will be kicked off at Hyde Park in London where U2 and Paul McCartney will open the show at 6.30 pm IST on July 2. Every subsequent concert beginning right after the previous one culminates. Post-London, the concert moves on to Edinburgh, and thereafter to Paris, Berlin, Rome, Philadelphia, Barrie, Tokyo, Johannesburg before winding up in Russia.
This sheer coverage of geographical boundaries in one night puts this exclusive musical night at the pinnacle of live concerts. If that wasn't enough, Live 8 will be preceded by an exclusive news special hosted by the lead vocalist of Coldplay called Chris Martin: Two Fingers to Poverty at 5.30 pm followed by an appetiser in the form of in-concert performances by the bands participating in Live 8 at 6pm.
Live 8 has been timed to precede the G-8 Summit to be held in Gleneagles, Scotland from July 6-8. It aims at raising awareness of poverty in Africa and bringing together the more advantaged countries of the world together in aid of Africa and the world's poor. The Live 8 series of concerts will witness the congregation of some of the biggest names in international music like Sting, Bon Jovi, Pink Floyd, Coldplay, Madonna, U2, REM, Elton John, Destiny's Child, Linkin Park, Green Day, Paul McCartney, to name a few. The biggest highlight will be Pink Floyd, who will be performing together for the first time in 24 years.
Keertan Adyanthaya, General Manager, Vh1 India, said, “No concert in history has had the magnitude of Live 8, in terms of purpose, coverage as well as star power. Vh1 is the only window to international music and lifestyle in India and it's most fitting that we're the exclusive broadcasters of Live 8. I am sure that Live 8 will not only be watched, but its spirit and passion will also be felt by Indian audiences. We're all geared up for Live 8 to kick off!”
Live 8 is the star-studded revival of Sir Bob Geldof's 1985 Live Aid charity event aimed at raising awareness of "Make Poverty History", a campaign to encourage the world's richest nations to cancel debt and relieve poverty in the world's poorest countries. Many of the now legendary artists who performed at the original Live Aid will be on hand for this year's Live 8, along with current artists from every musical genre including pop, rock, hip-hop, rap and country.