Viacom has announced that it is refreshing its international music channel, Vh1. The redefined Vh1 affirms the channel’s position as India’s go-to destination for not only international music but music, entertainment and pop culture. The channel will for the first time bring engaging original programming like “Vh1 Inside access with Miss Malini” and “Vh1 India Diaries”. The revamped channel will be introduced on November 19, 2016 with live streaming of performances by Demi Lovato, Coldplay and Jay-Z from the Global Citizen Festival 2016 to be held in Mumbai.
Commenting on the All New Vh1, Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 said, “Vh1 India represents the changing entertainment preferences of the millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavour is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix. We are sure that the all new Vh1 will reinforce our authority on International music and pop culture.”
Speaking about going live with Global Citizen he further added, “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new and refreshed Vh1.”
The channel further said that post the refresh it will be going beyond television with social integration and an extensive on-ground network beyond metros to engage with a much wider audience.
To further strengthen its programming, Vh1 will offer new content that comprises of international music and pop culture, along with originals. This includes a new prime time line up with differentiated long form content will be introduced with shows like The Fabulous Life, Lip Sync Battle, Catfish, etc. New refreshed music blocks will be curated to include shows like Vh1 Secret Stash - a handpicked playlist, Vh1 Stomp - the party mood-setter, and Vh1 Mint - the one stop music block to get up to date with the latest in International Music