UTVi channel in strategic content pact with Business Standard

UTVi channel in strategic content pact with Business Standard

Author | exchange4media Mumbai Bureau | Friday, Apr 25,2008 8:07 AM

UTVi channel in strategic content pact with Business Standard

UTVi, the soon-to-be-launched English business news channel, has tied up with financial daily Business Standard to augment the channel’s news content in the form of BS Wire, BS Alerts and BS Breaking News, and business bytes throughout the day, based on the merit of the news.

The partnership agreement came into effect from March 1, 2008.

Commenting on the partnership, TN Ninan, Editor, Business Standard, said, “We are happy to partner with UTVi in this venture. This alliance gives us an excellent opportunity to combine the quality content of a business newspaper with the immediacy of television news. For us, it is another medium for disseminating news to a new audience.”

Govindraj Ethiraj, Editor-in-Chief, UTVi, said that the senior editorial resources of Business Standard would be sharing their ideas, news and views on UTVi and vice versa. He further said that the partnership was a symbiotic relationship and not a dependent one since the channel would have a have a strong editorial team to take care of the content.

Expert views from Business Standard’s journalists would be captured on air through programmes such as a stock market preview in the morning, an edit page review, and news items like ‘Tomorrow’s Headlines Tonight’. Business Standard would also share research from the Business Standard Research Bureau, which could be showcased on UTVi. The financial daily in turn would publish extracts of interviews and stories telecast on UTVi, as well as occasionally print the highlights of big shows and interviews shown on the channel.

Ethiraj added, “With Business Standard, we see considerable synergy and learning for us. They have some of the country’s best economic journalists and they maintain the highest standards when it comes to quality, credibility and accuracy. These are the qualities that we will imbibe in our own coverage of business and economic issues.”

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