Top Story

e4m_logo.png

Home >> Media - TV >> Article

UTVi channel in strategic content pact with Business Standard

25-April-2008
Font Size   16
Share
UTVi channel in strategic content pact with Business Standard

UTVi, the soon-to-be-launched English business news channel, has tied up with financial daily Business Standard to augment the channel’s news content in the form of BS Wire, BS Alerts and BS Breaking News, and business bytes throughout the day, based on the merit of the news.

The partnership agreement came into effect from March 1, 2008.

Commenting on the partnership, TN Ninan, Editor, Business Standard, said, “We are happy to partner with UTVi in this venture. This alliance gives us an excellent opportunity to combine the quality content of a business newspaper with the immediacy of television news. For us, it is another medium for disseminating news to a new audience.”

Govindraj Ethiraj, Editor-in-Chief, UTVi, said that the senior editorial resources of Business Standard would be sharing their ideas, news and views on UTVi and vice versa. He further said that the partnership was a symbiotic relationship and not a dependent one since the channel would have a have a strong editorial team to take care of the content.

Expert views from Business Standard’s journalists would be captured on air through programmes such as a stock market preview in the morning, an edit page review, and news items like ‘Tomorrow’s Headlines Tonight’. Business Standard would also share research from the Business Standard Research Bureau, which could be showcased on UTVi. The financial daily in turn would publish extracts of interviews and stories telecast on UTVi, as well as occasionally print the highlights of big shows and interviews shown on the channel.

Ethiraj added, “With Business Standard, we see considerable synergy and learning for us. They have some of the country’s best economic journalists and they maintain the highest standards when it comes to quality, credibility and accuracy. These are the qualities that we will imbibe in our own coverage of business and economic issues.”

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems