Top Story


Home >> Media - TV >> Article

UTV, Smriti Irani get together to produce series on Mahatma Gandhi

Font Size   16
UTV, Smriti Irani get together to produce series on Mahatma Gandhi

After the big screen it is time now for some Gandhigiri on the small screen. UTV Television is all set to co-produce with Smriti Irani Productions Ltd a drama series on the life and times of Mahatma Gandhi. This is for the first time that an Indian production house is planning a project for the world wide audience. Discussions with broadcasters in the US and the UK are in the pipeline.

Ajit Thakur, COO, UTV Television, said, “UTV Television has always looked for innovation in whatever it ventures into. When Smriti came up with the concept, I found it very interesting and novel. Gandhi has been one of the greatest political leaders and thinkers of the 20th century, we would like to encapsulate the golden era with great dignity, panoramic sweep and excellence in production.”

Speaking on the concept, Irani explained, “Mahatma Gandhi was also a husband, father, and a family man. Though his sacrifices have been chronicled on screen before, we would also like to highlight the sacrifices made by his family, a story largely untold. We would also be shooting on actual locations to give the series the authenticity it deserves.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking