Top Story


Home >> Media - TV >> Article

UTV, Smriti Irani get together to produce series on Mahatma Gandhi

Font Size   16
UTV, Smriti Irani get together to produce series on Mahatma Gandhi

After the big screen it is time now for some Gandhigiri on the small screen. UTV Television is all set to co-produce with Smriti Irani Productions Ltd a drama series on the life and times of Mahatma Gandhi. This is for the first time that an Indian production house is planning a project for the world wide audience. Discussions with broadcasters in the US and the UK are in the pipeline.

Ajit Thakur, COO, UTV Television, said, “UTV Television has always looked for innovation in whatever it ventures into. When Smriti came up with the concept, I found it very interesting and novel. Gandhi has been one of the greatest political leaders and thinkers of the 20th century, we would like to encapsulate the golden era with great dignity, panoramic sweep and excellence in production.”

Speaking on the concept, Irani explained, “Mahatma Gandhi was also a husband, father, and a family man. Though his sacrifices have been chronicled on screen before, we would also like to highlight the sacrifices made by his family, a story largely untold. We would also be shooting on actual locations to give the series the authenticity it deserves.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...