Top Story


Home >> Media - TV >> Article

UTV Network’s World Movies & UTV Movies to launch on Dialog TV in Sri Lanka

Font Size   16
UTV Network’s World Movies & UTV Movies to launch on Dialog TV in Sri Lanka

UTV Global Broadcasting Ltd (UGBL), the broadcasting arm of UTV Software Communications Ltd, is launching two of its movie channels – World Movies and UTV Movies – on the Dialog TV DTH platform in Sri Lanka.

In a span of six months, UGBL has launched five channels under its bouquet. The company now plans to expand footprint to overseas markets as well.

Shantonu Aditya, Executive Director, UGBL, said, “Sri Lanka is a very key market for media consumption in South Asia, and with Dialog TV as our partner, we are confident of taking our content to the right audiences. The Sri Lankan viewer has a taste for quality entertainment and we are sure our content will surpass their expectations.”

On the collaboration with UGBL, Nushad Perera, CEO, Dialog TV, said, “At Dialog TV, we are always looking for new channels that will enhance our existing bouquet through good content, thereby, providing our customer with a superior entertainment experience. As a Sri Lankan DTH television service provider, we have found a huge need for good quality entertainment, which will give our viewers hours of the very best in films and programmes. I believe that our partnership with UTV Broadcasting will enhance our infotainment platform through its high quality entertainment.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...