Top Story

e4m_logo.png

Home >> Media - TV >> Article

UTV Motion Pictures signs television syndication deals worth Rs 95 cr

02-December-2009
Font Size   16
Share
UTV Motion Pictures signs television syndication deals worth Rs 95 cr

UTV Motion Pictures has signed a series of non-exclusive television rights syndication deals amounting to Rs 95 crore. The deals are across their slate of 2008 and 2009 productions, from ‘Oye Lucky! Lucky Oye’ and ‘Dev D’ to recent hits like ‘Kaminey’, ‘Wake Up Sid’ and ‘Kurbaan’.

As part of the deal, Colors will telecast the premiere run of these movies in India, followed by NDTV Imagine. These channels will have the right to telecast a fixed number of runs of each movie. UTV has the right to further syndicate the television rights of these movies to any other channel in the same period.

In other overseas syndication deals, B4U has acquired the non-exclusive rights to air UTV’s movies across its international beams; and Channel 4 has acquired the rights to air these movies in the UK market.

Speaking on this development, Siddharth Roy Kapur, CEO, UTV Motion Pictures, said, “We are pleased to announce these television syndication deals that are non-exclusive in nature and hence allow us to exploit the same content across multiple additional broadcasters in India and worldwide. The faith that Colors, NDTV Imagine, B4U, and Channel 4 have reposed in our entire slate of productions is heartening and encouraging, and we will continue to work hard to bring audiences content that is entertaining and enjoyable, while pushing the creative boundaries of mainstream commercial cinema.”

In the last few years, UTV has carved a unique place for itself as the only non-family run true-blue studio model in the industry, that creatively develops, produces, markets, distributes and syndicates movies across various genres, star casts, scales and budgets. The company has in a short span of five years, brought to audiences such iconic films as ‘Swades’, ‘Rang De Basanti’, ‘Jodhaa Akbar’, ‘Khosla Ka Ghosla’, ‘Life in a Metro’, ‘A Wednesday’, ‘Mumbai Meri Jaan’, ‘Fashion’, ‘Dev D’, ‘Kaminey’, ‘The Namesake’ and more.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions

Meanwhile, Radio City and Radio Mirchi continued dominating Bangalore and Kolkata respectively