Top Story


Home >> Media - TV >> Article

UTV celebrates Valentine’s Day the Bindass way

Font Size   16
UTV celebrates Valentine’s Day the Bindass way

Music and roses were abundance this Valentine’s Day, thanks to UTV Bindass initiative – Tata Nano presents UTV Bindass Love Band. The on ground initiative was supported by Facebook activation.

Throwing light on the initiative, Kunal Mukherjee, V-P, Marketing, UTV Channels, told exchange4media, “The Facebook activation began a week before Valentine’s Day, wherein viewers were invited to log on to UTV Bindass’ Facebook page, answer a few questions and be among the lucky few to win a chance to gift a band to their lovers. Over 300 entries were received on Facebook.”

 For this initiative, Bindass had roped in four artists and bands – Something Relevant, 3 Guys and a Girl, Dischordian and singer/ song writer Nikhil D’Souza , who has also sung in films like ‘Ek Main aur Ek Tu’ and ‘Aisha’. Music managers OML (Only Much Louder) helped in getting the bands together for this initiative.

Vignettes were made of these band proposals, which were aired throughout the day on Valentine’s Day on UTV Bindass.

On tying up with Tata Nano for this initiative, Mukherjee explained that the Tata Nano was considered as one’s first car, akin to one’s first love, which gelled well with the theme of the day. “Moreover, Nano’s tagline: ‘Khushiyon ki chaabi’ also matched the main objective behind the entire Valentine’s Day exercise, which was to spread happiness around,” he added.

Meanwhile, apart from the love band initiative, UTV Bindass also carried out another activity, called ‘Like Bindass Har Rose’ on February 14. As part of the activity a Bindass van was stationed outside well-known colleges in Mumbai (KC, Mithibai, Narsee Monjee, Xaviers and Poddar) and Delhi (St Stephens, Hansraj, Hindu, Miranda House and Kamla Nehru college) with an iPad. Students who hit ‘Like’ on the Bindass Facebook page got a rose. 500 roses were given out in each of the colleges. Given the scarcity of the flower owing to huge demand on Valentine’s Day, the rose distribution move garnered a good response.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...