In line with it's objective of consolidating its presence in the South, the UTV Airtime Sales and Syndication team has recently signed up for four new dailies and added robustness to its basket of programmes. UTV, India's only integrated media and entertainment conglomerate, has an enviable leadership position in this area as it is marketing two of the top three programmes on Sun TV ('Annamalai' and 'Kolangal') as well as top-rated programmes on Gemini and Sun TV afternoon band.
UTV has added two new afternoon dailies on Gemini TV ('Choodaalani Undhi' and 'Seethamma Maa…Yamma'), thus strengthening its Gemini TV afternoon band offerings. 'Choodaalani Undhi' is produced by Radaan, with whom UTV's association goes back a long way. UTV is already marketing two programmes by 'Radaan' ('Annamalai' on Sun TV and 'Shivaiah' on Gemini TV) and this will be the third one in the basket.
The other programme, 'Seethamma Maa…Yamma' is produced by Sivaji Films, a well-known name in television and film production in the South.
Expanding its base in the South by reaching viewers in Karnataka, UTV has signed up a new programme 'Kirik Atthe Kindle Sose' on Udaya TV as well as 'Parampare' on DD-1 (Karnataka) making sure it gives value for money to its advertisers in both satellite and terrestrial audiences.
Commenting on the development, Sandeep Bhargava, COO, Allied Content & Airtime Sales and Syndication, says, "We are currently in an expansion mode and signing these new programmes helps us tremendously in our efforts to garner a sizeable share of the growing airtime sales pie in the South. Our vision is to provide a complete airtime solution to clients who advertise in the South by providing them with a basket of options in all the markets down South".
UTV is back on Doordarshan after a gap of five years with a Muslim social drama, 'Meher' that is doing extremely well with raising TRPs.
Sandeep Bhargava says, "Meher heralds the re-entry of UTV on the Non C&S platform and shortly, UTV will also be starting a weekly kids' segment on the national broadcaster. These are just a few of the initiatives that UTV has taken and there are a lot more in the pipeline".