UTStarcom Inc., a global company in IP-based, end-to-end networking solutions and services, has announced a contract to supply its end-to-end IPTV solution RollingStream to Bharti Airtel. RollingStream will enable Airtel to offer a completely new service to its customers comprising live broadcast television, time-shifted TV and video-on-demand (VoD), bundled with the operator’s existing broadband and voice services, which can all be consolidated into a single bill sent to customers at the end of each month.
Airtel expects to offer this new service bundle to customers in the National Capital Region (NCR) by the end of the year. The service will also be rolled out in a phased manner across eight additional regions in the country.
“We are happy to team with UTStarcom to offer IPTV and other new services to our customers in India. UTStarcom’s RollingStream solution has proven technology to support our requirements in rolling out IPTV service in India. We are running our IPTV trials in Gurgaon and have received a favourable response from our customers participating in these trials,” said Atul Bindal, President, Airtel Broadband and Telephone Services.
Earlier this year, UTStarcom had announced a three-year contract through its collaboration with Aksh Optifibre Ltd to deploy its RollingStream solution with Mahanagar Telephone Nigam Ltd (MTNL) in India. In addition to its deployments in India, UTStarcom also has commercial IPTV deployments with China Telecom and China Netcom in China, and Softbank in Japan.
The demand for IPTV is expected to grow significantly in the Asia Pacific region. According to Frost and Sullivan, IPTV subscribers in this region are expected to surpass 27 million by 2013, with China and India being the high-growth markets.
“This announcement represents our second commercial deployment of RollingStream in India this year. We believe our RollingStream solution can revolutionise the way television is viewed in India by making services more interactive and personalised to the end user,” said Vijay Yadav, Managing Director-South Asia, UTStarcom, Inc.