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US music channel STC hits Indian tubes on Dish TV

31-December-2004
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US music channel STC hits Indian tubes on Dish TV

Soundtrack Channel (STC), a California-based music channel, has signed an agreement with Dish TV for exclusive distribution throughout India. Soundtrack Channel features movie and television music across the globe. It offers the latest Hollywood news and also brings viewers up, close and personal with celebrities and the movie making process.

An official communiqué quoted Bill Lee, CEO, STC, as saying, "The agreement with Dish TV is our first step into the Indian market. STC has proven to be very successful to become extremely popular with subscribers in now 32 countries where STC is distributed. We hope to continue the trend in Indian market as well, with people who love movies, and music from the movies."

Announcing the launch of the new channel on Dish TV, Sunil Khanna, CEO, Dish TV, said, "We are glad to make Soundtrack Channel available pan India on Dish TV. This is another step forward, in bringing quality entertainment channels to the country. Addition of the STC channel to the Dish TV bouquet certainly adds to the International flavour that Dish TV subscribers can enjoy."

On Dish TV, the Soundtrack Channel would be available in the Dish Plus bouquet, with 10 other English channels at a price of Rs 125 per month only, apart from the Welcome bouquet.

Soundtrack channel showcases music videos produced by record labels and has created its own videos for films such as Bend It Like Beckham, Real Women Have Curves, Confessions of A Dangerous Mind and Meet Joe Black. It plays all the latest movie music, video hits like Terminator 3, Bad Boys II, Tomb Raider: The Cradle of Life and Legally Blonde as well as the classic movies like Titanic, Apollo 13, Star Wars and Goldfinger.

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