United States has the largest television consumers in the world, claimed Eurodata TV Worldwide survey. On a continental scale, North America leads the race, followed by Europe and Asia Pacific region.
Presenting the 2004 issue of the ‘One Television Year in the World’ at the ongoing MIP TV 2004 award ceremony at Cannes, Jacques Braun, International Director of Mediametrie and Co-ordinator of Eurodata TV Worldwide, said the daily TV viewing time had increased by a remarkable 15 minutes in 2003. “The daily viewing time (DVT) has reached to 3 hours and 39 minutes per person per day,” mentioned an official release.
Among the 72 countries, where Eurodata conducted the study, the US were the leader with largest consumer base and a DVT hike of 6 minutes – reaching in turn 4 hours and 25 minutes per person per day.
Europeans, however, didn’t reflect an increasing attraction towards the tube. The continent held the second spot, with 3 hours and 33 minutes DVT. Interestingly, Asia Pacific region showed an up-trend, with a DVT rise of 47 minutes per viewer a day.