Increasing numbers of US and European investors and pay-TV operators are recognising the enormous potential of the Asian opportunity, looking for new ways to take a larger slice of the market. This trend coincides with the growing membership of the Cable & Satellite Broadcasting Association of Asia (CASBAA), accounting for almost half of new members since January this year.
In the past two months, six more organisations have joined CASBAA. This follows a similar pattern to the previous membership announcement in March, when four out of seven new member organisations were based outside of Asia. Meanwhile, NDS, the UK-based digital pay-TV solutions provider, has upgraded its membership from Corporate to Patron status.
The most recent new Corporate members of CASBAA include US-based research specialist SNL Kagan, European broadcaster TRACE, Scandinavian content
security solutions provider Conax Access Systems Pvt Ltd, and India’s broadband and multi-system operator Indusind Media & Communications Ltd (controlled by the Hinduja Group), as well as Indonesian pay-TV platform operator Telkomvision and Hong Kong-based digital and interactive TV services provider BEE MediaSoft.
“The success of Asia’s pay-TV industry is catching worldwide attention. Ambitious players recognise they need to inject more investment into Asia,” said Simon Twiston Davies, CEO, CASBAA.
He added, “Nevertheless, despite the Asian upside, there are issues such as IPR that need to be addressed. To that end, CASBAA will continue to demonstrate its thought leadership to facilitate regional growth.”
Meanwhile, CASBAA will stage its eighth Satellite Industry Forum on June 16 at the Four Seasons Hotel, Singapore.