ETC Channel Punjabi’s Punjabi Rocks Live is all set to rock Ludhiana with Urmila Matondkar. The high voltage event will be held at GRD Academy, Ludhiana, on January 27 from 6:30 pm onwards and will be telecast live simultaneously on both Alpha TV Punjabi and ETC Channel Punjabi.
Commenting on organizing an event like this, Rabindra Narayan, President, ETC Channel Punjabi and Alpha Punjabi, said, “We are endeavoring to take high quality entertainment and television to the towns of Punjab. The event will be a feast to the music-hungry masses with the evergreen songs, sassy lyrics, and instantly recognizable voice of the Punjabi pop icons. And, on the other hand, the ravishing Urmila is set to dazzle the audience with her tantalizing sensuality.”
Others present at the event will be popular Punjabi pop artists like Jazzy B, Sukhshinder Shinda, Master Saleem, Nachhattar Gill and the latest super hit pair of Mallika and Jyoti. There will also be a performance by the comedy artist Gurpreet Ghuggi.
The organizers are upbeat about the event. Rajiee M. Shinde, VP-Programming, ETC Channel Punjabi and Alpha TV Punjabi, said, “Punjab is a huge market for music and Alpha TV Punjabi along with ETC Channel Punjabi provides the biggest platform for Punjabi music. Our musical shows are not only the biggest in terms of attendance but also the most watched not just in India but also all over the world. During the five-hour long show the viewers will get to see these artists churning out some of their super hit songs.”