The broadcast distribution space has been witnessing new developments of late. And one of the top players in the space—Dish TV, is getting aggressive about its market share, especially after taking over its rival Videocon DTH. The merger will make Dish TV one of the largest players in cable and satellite distribution platforms in the country.
If we look back, ever since digitisation, the cable and satellite distribution players have shaped the broadcasting landscape in a big way. It has helped them reach out to newer geographies more effectively and at a reasonable cost too. Speaking about the evolution of satellite distribution business in the last two decades, Jawahar Goel, Chairman and MD, Dish TV, said, “I believe digitisation has been an enabler to accommodate more channels. We were in an analogue environment and there was limitation of capacity and from there we have come a long way. Now you can tune in to over 2000 channels, thanks to digitisation.”
While newer distribution rules have come in to play there are concerns about its impact on the broadcast business and distribution revenues. However, Goel believes that the satellite broadcasting industry has gotten more streamlined with new regulations. “The DTH industry has got streamlined with new regulations being framed and new guidelines being followed. Not only that, it has also become a participatory process where all the stakeholders are invited to share concerns and the feedback is implemented,” explained Goel.
Raising concerns about unregulated online content and the need to have it regulated the same way as mainstream media, Goel added, “I think this is a challenge to the entire broadcasting industry because we have content regulation for TV, Print and Radio. However, the consumption of content online and on OTT is beyond the regulated content and that is a challenge for the broadcasters, the content creators, social scientists and even the government. I think it is important to avoid a scenario where there is regulation for one stakeholder and not the other; it should be uniform across the board.”
Dish TV recently made some changes in the top leadership and appointed Anil Dua as its new Group CEO. While the group has its presence in Sri Lanka, it has no plans to look beyond India for now. Sharing the Dish TV vision for the near future, Goel said, “As far as more international presence is concerned, right now we don’t have any plans beyond our footprint. Moreover, India for us is already a big market as far as media is concerned and we want to focus here.”