UNI Television (UNITV) commenced its live feed service from the Congress headquarters in delhi on September 3, 2010 with Sonia Gandhi’s first address to party workers after becoming the Congress President for the fourth time in a row. From here on, UNITV will be providing daily live feed to all its clients from 24, Akbar Road in the National Capital.
UNI Television is a joint initiative of United News of India and YRD Network. With this, UNITV claims to have become the first Indian news agency to provide live feed to its clients.
Pradeep Singh, Chief Editor, UNI Television, said, “We will ensure that UNITV offers almost all important live feeds to its subscribers across India very soon. This is part of our ambitious plan to become a one-stop solution for all kinds of broadcast content in South Asia.”
The service has come as a boon to the host of news broadcasters across India who did not have their personal outdoor broadcast (OB) van for live telecast. It may be noted that there are more than 200 news channels across India and only about 12-15 big networks have access to the OB facility.
The live feed was made possible with the laying of a 4MB Point-to-Point-Link-Line between the Congress headquarters and UNI Television headquarters in Delhi.
According to Corporate Affairs Minister and senior Congress leader Salman Khursheed, the live feed service from the Congress headquarters would greatly enhance the coverage of the party’s thoughts and beliefs among the people. “The UNITV live feed will lend support to the scores of television news channels which do not have access to live OB facility at the party office, either due to economical constraints or geographical distance,” Khursheed said.
Senior Congress leader Shakeel Ahmed is also excited about this new live service from the party headquarters. He said, “UNI Television’s live service from the party office will go a long way in spreading the party’s message and ideals among people as the agency will distribute the coverage to a much wider audience than any single channel.”
Congress Media Secretary Tom Vaddakan added here, “The Congress Party is happy to know that UNITV has launched its excellent live service today from our office. We wish them best of luck.”
Vishnu Shanker, News Director of NewsX and senior television news professional, believed that the live service would allow national news channels to allocate resources more efficiently. “This is an excellent service. It helps us to stay abreast with latest news as it happens, which is absolutely essential for any news channel,” he added.
Mahendra Mishra, CEO, TV9 Kannada, appreciated this leap forward by UNI Television and said that his channel was really looking forward to such services. “This will not only facilitate us to focus on our regional Diaspora, it will also allow us to save us on the cost part,” he noted.
Mukesh Kumar, Chief Editor, Maurya TV also welcomed this step and called it a boon for regional channels as it would help them concentrate their limited resources where it mattered.
After six months of dry runs, UNI Television officially launched its news feed services for regional and national channels on August 15, 2010. UNITV boasts of a power packed line-up of nearly 50 news and feature stories per day through hybrid feed (satellite as well as FTP).