Top Story

e4m_logo.png

Home >> Media - TV >> Article

Union Budget 2017 spurs viewership of Hindi business news channels 91%: BARC @ Week 5

14-February-2017
Font Size   16
Share
Union Budget 2017 spurs viewership of Hindi business news channels 91%: BARC @ Week 5

The Union Budget 2017 kept audiences glued to the television screens on Wednesday (February 1), which spurred the viewership of Hindi business channels 91 per cent while that of English news channels by 45 per cent, according to data released by television ratings agency BARC in Week 5. Meanwhile, English business channels witnessed viewership grow 5.5 times to 595 impressions’000s as against 109 impressions 000s in the previous four week average to know what the Finance Minister Arun Jaitley has proposed for the year ahead.

NDTV 24x7 saw its viewership grow three times on the telecast of its interview with Akhilesh Yadav ahead of the UP elections. The channel’s viewership on Monday (20:33-20:55) when the interview was run recorded 1.1 impressions 000s as against its previous four week average of 0.3 impressions 000s, according to BARC data.

Meanwhile, the finals of the 18th Grand Slam where Roger Federer beat Rafael Nadal telecast on Sony Six (SD+HD) improved the channel’s viewership more than six times to 395 impressions 000s from its previous four week average of 64 impressions 000s.

The telecast of Miss Universe 2016 on Zee Café boosted the channel’s viewership four times on Monday (January 30) to 14.7 impressions 000s from the previous four week average of 3.6 impressions 000s.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

Steifman joins the executive leadership team and will be based out of the San Francisco office

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow