Top Story


Home >> Media - TV >> Article

Union Budget 2009 coverage: CNN-IBN leads in Eng news channels; Aaj Tak reigns in Hindi

Font Size   16
Union Budget 2009 coverage: CNN-IBN leads in Eng news channels; Aaj Tak reigns in Hindi

Even as Union Budget 2009 coverage has been mainline fodder for business news channels, of late, the Union Budget has been the subject of more exhaustive attention of general news channels as well. For the Budget Day coverage, Aaj Tak was the clear leader in Hindi business news channels. CNN-IBN led the English news channels pack.

Aaj Tak rules in Hindi news genre
TAM Media Research data shows that on July 6, 2009, the Union Budget Day, for the target C&S 15+ in the Hindi speaking markets, Aaj Tak had a genre share of 20 per cent. Star News and India TV followed with 18 per cent relative share and 14 per cent relative share, respectively. Both NDTV India and Zee News were at 10 per cent.

IBN7 followed with an 8 per cent relative share; Samay had 5 per cent relative share; News24 and Tez had 4 per cent relative share each; DD News had 3 per cent genre share, while Live India had 2 per cent share.

CNN-IBN leads the Eng news brigade
When the channel share of the core English news channels’ target group (C&S AB Males 25+) is observed, in the all India market, CNN-IBN has 0.38 per cent share, Times Now is at 0.21 per cent share, while NDTV 24x7 is at 0.17 per cent share. Headlines Today had a 0.14 per cent share.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...