Even as Union Budget 2009 coverage has been mainline fodder for business news channels, of late, the Union Budget has been the subject of more exhaustive attention of general news channels as well. For the Budget Day coverage, Aaj Tak was the clear leader in Hindi business news channels. CNN-IBN led the English news channels pack.
Aaj Tak rules in Hindi news genre
TAM Media Research data shows that on July 6, 2009, the Union Budget Day, for the target C&S 15+ in the Hindi speaking markets, Aaj Tak had a genre share of 20 per cent. Star News and India TV followed with 18 per cent relative share and 14 per cent relative share, respectively. Both NDTV India and Zee News were at 10 per cent.
IBN7 followed with an 8 per cent relative share; Samay had 5 per cent relative share; News24 and Tez had 4 per cent relative share each; DD News had 3 per cent genre share, while Live India had 2 per cent share.
CNN-IBN leads the Eng news brigade
When the channel share of the core English news channels’ target group (C&S AB Males 25+) is observed, in the all India market, CNN-IBN has 0.38 per cent share, Times Now is at 0.21 per cent share, while NDTV 24x7 is at 0.17 per cent share. Headlines Today had a 0.14 per cent share.