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Union Budget 2009 coverage: CNBC channels lead in business news genre

16-July-2009
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Union Budget 2009 coverage: CNBC channels lead in business news genre

The Union Budget 2009 coverage has spelt good news for the Network18 channels. TAM Media Research data shows that in the core business news segment, CNBC-TV18 was the most watched channel on Budget Day. Though the Hindi business news segment in India doesn’t have too many players, CNBC Awaaz has scored decent numbers for the Union Budget coverage.

In the Finance Minister’s Union Budget speech coverage on July 6, 2009, TAM Media Research data shows that for the 11 am to 1 pm band, for all India markets in the target audience CS AB 25+, CNBC-TV18 had a channel share of 1.76 per cent. NDTV Profit was at 0.62 per cent, while UTVi had a 0.07 per cent share. Newcomer ET Now has barely any numbers to show at present.

For the target CS AB Males 25+, CNBC-TV18 had a share of 3.03 per cent. NDTV Profit was at 1.10 per cent, while UTVi had a 0.10 per cent share.

CNBC-TV18 has scored more than the general English news channel as well, and the results are the same for the entire Budget day coverage too.

For the target, CS AB 25+ on the all day data, CNBC-TV18 had a share of 0.50 per cent. NDTV Profit had 0.17 per cent and UTVi was at 0.05 per cent. ET Now had a 0.02 per cent share. For the core English news channels target, CS AB Males 25+, CNBC-TV18 had a 0.81 per cent share, NDTV Profit had 0.27 per cent share, while UTVi was at 0.07 per cent. ET Now was at 0.03 per cent.

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