Top Story


Home >> Media - TV >> Article

Uday Shankar appeals to govt to stay course on implementation of GST Bill

Font Size   16
Uday Shankar appeals to govt to stay course on implementation of GST Bill

The GST Bill which is yet to see the light of the day has become a bone of contention between ruling BJP and opposition party Congress. The Bill had gone to the Select Committee of Rajya Sabha but has not been approved yet. NDA has minority in Rajya Sabha.

In a latest development, media reports have stated that the government is likely to call a special session of Parliament in September to pass the Bill.

In a media statement, Uday Shankar, President, Indian Broadcasting Foundation (IBF) said, “ Indian broadcasting sector is happy to note that the Government is mulling over calling a special session of parliament in the second week of September 2015.  On behalf of the sector, I would strongly appeal to the government  to stay course on the implementation of GST Bill as it intends to bring a semblance of uniformity to the taxation structure, subsumes all existing central and state indirect taxes under one value added tax, both on services and goods,  leading to greater efficiency  and business speed. Looking at the larger perspective, a national comprehensive tax regime will not only integrate the goods and services sector, but will usher in greater transparency and consistency making compliance easier"

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...