K Sera Sera’s recently launched free-to-air channels -- music channel Lemon TV, and Hindi movie channel Jhankar TV -- have appointed Universal Communication Pvt. Ltd (UCPL) for their marketing and space-selling rights. UCPL is a player in the space of airtime selling and marketing of serials, television programmes and feature films for various television networks in India.
Padmakar Nandekar, Managing Director, UCPL, said, “Jhankar TV will particularly target the Hindi speaking audience. This is a channel that would reach to the audience of cable and satellite in UP, Bihar, MP and Rajasthan. On the other hand, for Lemon TV, we are planning to have different kinds of event and programmes like Lemon party. This will bring in more interactivity too with the relevant TG.”
When asked about the marketing challenges for these new channels, Nandekar replied, “Every new channel in India right now faces the challenges of clutter and telling the advertiser what difference does this channel bring to the table, and what is the value addition. These channels are also in the same situation and we are confident about overcoming these challenges.”
UCPL is associated with media and advertising agencies like Mindshare, Mediaedge:cia, Madison, McCann Erickson, Lintas, etc., and with clients like Hindustan Unilever, Procter & Gamble, and Godrej, among others.
Nandekar said, “As a company, UCPL has now diversified into full-fledged events and brand promotions, striving to create and mange innovative concepts, thus offering our client complete 360-degree solutions.”