Top Story

e4m_logo.png

Home >> Media - TV >> Article

TWI excited about winning production rights for Indo-Pak series

02-March-2005
Font Size   16
Share
TWI excited about winning production rights for Indo-Pak series

TWI (UK) Ltd, the largest independent producer, packager and distributor of sports programming in the world, has welcomed the decision of Indian cricket board to award the production rights for the forthcoming India-Pakistan cricket series.

Bill Sinrich, CEO, TWI, said: "TWI is delighted and very proud to be awarded the production contract for the forthcoming Indo-Pak cricket series. TWI is also honoured to be continuing its long-standing relationship with the Indian cricket board. We look forward to producing a high level of coverage consistent with our reputation in the field of live international cricket production and our extensive experience of live cricket television production in India."

TWI annually produces and distributes 6,500 hours of original programming to more than 200 countries covering 200 plus sports, as well as being a global leader in digital sports and entertainment.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...