The media conglomerate TV18 Group has decided to rechristen itself 'Network18'. The new name is effective September 9, 2007. Network18 will unveil a new corporate identity for the Group, which, as per company officials, today had a market capitalisation of over $ 2 billion. The new Network18 branding will unify all current and future entities of the erstwhile TV18 Group under a single, unified umbrella. Existing companies such as TV18, GBN, Web18, Homeshop18, Viacom18, Studio18, Events18, etc, will reflect the new corporate identity.
Network18 has businesses straddling filmed entertainment, news television, music television, news portals, mobile content, on-air / online shopping, show ticketing, jobs and travel portals, real time data terminals, TV channel distribution, event management and more. Network18 also has partners in three global media companies – NBC, Time Warner and Viacom.
The new red and white Network18 logo reflects the company’s brand identity, which aims to reflect a window to the world, in addition to connoting the stature and ambitions of this media corporation. The re-branding, designed by brand identity consultants, Ray+Keshavan, attempts to encapsulate the essence of the Network through three tenets – Enable, Enlighten, Entertain.
Speaking on the occasion of the company’s anniversary, Raghav Bahl, MD, Network18, said, “We have come a long way since TV18 began in 1992 as a small production house. From television news to filmed entertainment, Network18 leaves little untouched and unconquered, thus taking it a step closer to becoming the undisputed media mega brand. Despite our rapid growth and diversification, the one thing that has not changed is our vision to be ‘better than the best’ and to continuously set new standards in this fast growing industry.”
“Network18 has built some of the most enviable media brands and audience franchises in India and we continue to work aggressively towards building India’s finest truly multi-platform media conglomerate. The new Network18 identity unites our over 3,000-strong team and operations with a common set of values and aligns them behind a common purpose. The unified identity will help us harness the power of our individual brands and build an even stronger relationship with all our stakeholders. It is an exhilarating moment for all of us,” said Haresh Chawla, Group CEO, Network18.
“Network18 embodies all the attributes of a start-up and combines it with the power to Enable, Enlighten and Entertain every Indian. Over the past decade, the Group has been able to empower more than 80 million Indians. The re-energised entity will aim to reach out to a much larger audience in India and globally. In the process, we also hope to make Network18 the first truly Indian, global media company,” said B Sai Kumar, Group COO, Network18.