TV18, one of India’s leading television broadcast networks and CNN International one of the leading international news brand today announced the extension of their collaboration on CNN IBN. Both parties embark on this new chapter with a determination to refresh CNN IBN and provide a credible, non-partisan service that will deliver the latest news about local affairs and an Indian perspective to international developments.
the extension, Adil Zainulbhai, Chairman, Network18 said, "We are delighted to announce the renewal of this extremely cherished partnership between two most respected brands in journalism. In this second term of our collaboration, we aim to present a brand new CNN IBN that will bring news with even greater speed, accuracy, clarity and credibility and keep the viewers tuned in to the latest news and developments much ahead of others. We also intend to cut through the noise and clutter that is currently present in the Indian television news space and offer best practices of journalism that will lead to better understanding of issues. The channel will organize meaningful debates and raise issues that touch the lives of our viewers. With this renewed partnership, we will enhance the process of newsgathering and delivery to our viewers in an informative and enlightening manner.”
“We are bound by contractual confidentiality and are not in a position to share these details of our agreement but let’s be clear, it is not a short-term-agreement. “said a company spokesperson answering exchange4media’s query on the duration of the renewal.
Speaking on the occasion, Rani Raad, Chief Commercial Officer, CNN International, said, “We are really excited about the future of CNN IBN and together with the new management at TV18, are going to build upon the success we have already achieved. I look forward to the brand continuing its lead in the dynamic Indian news industry and am delighted that CNN IBN is staying in our family of CNN-branded channels around the world that include CNN Turk, CNN Chile, CNN Philippines, CNN Indonesia and CNN Greece.”
The editorial control and the day to day running of the channel will remain as before with the editorial team at CNN IBN. However, CNN and TV18 will work more closely than ever before. There would be closer collaboration and sharing of resources with a view to refreshing the channel in a significant way, confirmed a company spokesperson.