Top Story


Home >> Media - TV >> Article

TV uplink norms to hit revenue, says Ficci

Font Size   16
TV uplink norms to hit revenue, says Ficci

Federation of Indian Chambers of Commerce and Industry (Ficci) has said the proposed norms for uplinking of television channels from India would affect revenues, quality of programming and the investment climate, as these will have a direct bearing on popular sports broadcasts such as cricket matches,Olympics and the Commonwealth Games.

The chamber has cautioned the government against the detrimental impact on private TV channels of any move to impose sharing the feed of events of national importance, including sports, with Doordarshan.

In an advocacy note to the Chairman (Pranab Mukherejee) and Members of the Group of Ministers (GOM) on uplinking and downlinking of TV channels from India (Jaipal Reddy, Kapil Sibal, H.R.Bhardwaj, and Kamal Nath), a FICCI delegation, which included CEOs and senior representatives of STAR TV, Sony International TV, Zee Telefilms, Ten Sports and ESPN Star Sports, vehemently opposed the idea of mandatory sharing of content with Doordarshan.

The chamber expressed apprehensions that the media industry would be up against anti-competitive forces and this would adversely affect the development of sports, would encourage piracy, scale down revenues and stunt the overall growth of the media industry.

It pointed out that it would adversely impact sporting federations and sportspersons, severely reduce the value of sporting properties besides substantially reducing the ability of sporting federations to invest in infrastructure to develop sport and would ultimately impair the remuneration available to sportspersons.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO