The TV Today group has forayed into the American market with its Aaj Tak and Headlines Today channels following a tie-up with Echostar Dish Network, the leading satellite service provider for South Asian programming. With this tie-up, the group aims to reach out to over 100,000 households in the US.
“There is a large Indian Diaspora in the US. The geographical boundaries are shrinking the distance between them and India seems to be widening. Launching Aaj Tak and Headlines Today on the Dish network will offer these viewers live news and analysis. We are delighted to join hands with Dish Network, who have established themselves as a market leader with their vision and pioneering efforts and are committed to constantly enhancing their South Asian programming mix,” G Krishnan, CEO, TV Today Network Ltd, said in a statement.
Aroon Purie, Chairman & Managing Director of TV Today, said, “Aaj Tak and Headlines Today have been able to successfully widen the viewership base for news in India. This step will further widen the base for Indian news internationally.”
Tracy Thompson, Vice-President, International Programming, Dish Network, said, “We are excited to serve as the exclusive pay-TV provider of Aaj Tak and Headlines Today channels in the US.”
Last month, in an interview with exchange4media, G Krishnan had revealed that the TV Today group was planning to enter not only the US and UK markets, but also markets in Canada, the Middle East and South Africa in a phased manner.